An outlier, by our definition, is a person who defies expectations to create something great. Our client, RdV Vineyards, identifies with the outlier mentality; they set out, against all prevailing wisdom, to produce world-class wine in an untested region.

Outlier magazine was started as a collaboration between ULTRA and RdV in an effort to explore how editorial content can elevate a brand. The project was a natural fit with our capabilities (writing, photography and design) and a natural alignment between both ULTRA’s and RdV’s visions.

OUR WORK

Creative Direction
Editorial Direction
Graphic Design
Content Development
Writing and Research
Photography
Print
Illustration
Film
Planning and Logistics
On-location Work