Petra, a modern take on a classic Provençal style rosé, is produced on an idyllic property in Luberon, in the south of France. Because the main point of sale for the wine is luxury boutique hotels, it was important that the design feel exclusive and high end.

ULTRA created a series of labels for Petra that helps to elevate both the wine and the vineyard, Domaine Saint Médard. A custom seal for the vineyard pays homage to the history and heritage, while the abstract painted elements (a different color for each vintage), convey the modern character of the wine. The brand was extended across different promotional materials, from printed tasting note cards to tote bags and gift packaging.

OUR WORK

Brand Image Development
Creative Direction
Graphic Design
Packaging Design
Product Photography
Copywriting
Art Production